The purpose of protest to create change and to improve the world. The 12/18 Protest against Avatar was and is a call for such change. And it has been a success. People around the world are talking and thinking about gay and transgender rights. For others, especially those in less progressive and free-thinking areas (such as the 'Red States' in America) this is perhaps the first time they have heard about Evolution or learned about the existence of transgenders.
What is the change we seek?
Ideally, there would not be films with divisive or narrow-minded perspectives such as Avatar. One idea that has been floated about and one that I support is the Diversity and Fairness Act (DAFA). DAFA would be a series of laws and guidelines to make sure that a book, a film, a radio program, a web site or any form of mass media or communication does not offend or promote messages of exclusion of hate.
If DAFA was enacted already there would be no Rush Limbaugh spewing messages of hate and war-mongering. There would be no Sarah Palin promoting her anti-Evolution and theme of Americanism. I strongly believe DAFA would have forced James Cameron to make films that respect diversity and are socially and scientifically inclusive.
DAFA would be run by free-thinkers and society's most intelligent and progressive. Such people could have advised and guided Cameron into making a more thoughtful and inclusive film. We are fortunate that we have such a person in President Obama who is currently transitioning America to progression. If there was ever a time to make DAFA a reality, it is now.